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Craziest Promotion Ever – Nearly 900 Kids Paint Ice Before Stockton Thunder Hockey Game [VIDEO]

Stockton Thunder painted ice
Photo from Twitter by @realryanlim (Click to enlarge)

The Stockton Thunder of the East Coast Hockey League have come up with a creative and interesting idea for their latest promotion to help fill the stands. As part of their “Kids Take Over Stockton Arena Night”, the organization gave 845 kids the opportunity to paint whatever they wanted on the ice. OK, maybe not anything

From their name or their favorite player’s name/number to pictures and abstract designs, the kids definitely got creative. You can see, in the photo above, just how crazy the ice looks after the little arts and crafts project. I imagine it will be a bit difficult to follow the puck on the ice, not just for the players, but for the fans and announcers as well.

The made-up ice will be put to the test when the Stockton Thunder host the San Francisco Bulls on Friday, January 3 in the #PaintedClassic. One thing is for sure, the promotions department should get a pat on the back for this one.


THE ICE BEING PAINTED


THE THUNDER’S FIRST PRACTICE ON THE “NEW” ICE

[Via UPROXX]

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