Mountain Dew is back with a new product: Mountain Dew Dewshine.

What's the bare bones truth here? The flavor is slightly different, the soda is clear, and the packaging is more vintage, nostalgic, old America. They're going for hillbilly moonshine gimmick here. 

The marketing team has put a lot of thought into it, with Adweek saying, "Mountain Dew hopes to grow DewShine over the next year and believes that its target audience—millennial males—will appreciate "authentic" messaging." 

I'm feeling like a lot of thought was put into overhauling a phenomenal brand into the hipster Sons of Anarchy viewing generation. Hopefully it won't phase out quickly, like the rest.

For more on where to buy, you can always check out Pepsi's website.