Step by step, Rob Zombie is preparing us for the sights and sounds of his upcoming album 'Venomous Rat Regeneration Vendor.' After unlocking the album artwork, offering a preview and eventually posting the lead single 'Dead City Radio and the New Gods of Supertown' and unveiling the disc's track listing, Zombie is now giving us the 'Dead City Radio' lyric video.

The artistic clip is filled with some of the eye-catching neon light-worthy psychedelia that has followed the rocker's artwork throughout his career. Shots of old school boom-boxes, spinning vinyl records, and two large rats that swap spots throughout the clip are very prominent in the lyric video.

The fist-pumping, chant-worthy track is an ideal song to lead off Zombie's upcoming album promotion. It fits right in with some of his biggest tracks and has an infectiously catchy, driving beat.

Zombie will release the 'Venomous Rat Regeneration Vendor' album on April 23. He and his band will support the disc by headlining the 2013 Mayhem Festival this summer. In addition, fans can also look for his 'The Lords of Salem' film in theaters on April 19. The movie's soundtrack, scored by Zombie's guitarist John 5 and composer Griffin Boyce, is due three days prior on April 16.

Watch Rob Zombie's 'Dead City Radio and the New Gods of Supertown' Lyric Video