The annual Electronic Entertainment Expo, or E3 for short, kicked off today in Los Angeles and saw Sony unveil their next generation console, the Playstation 4. Here is your first glimpse at what will surely be one of the hottest items for the Christmas season this year.

Even though an exact release date for the PS4 is still unknown, Amazon and GameStop are already taking pre-orders for both the console and games. The console is priced at $399 with more than a dozen planned launch games priced at $59.99 each.